Destination not only driving force in travel industry | Reuters.
Travel has become a personal experience. Not just the destination, but the activities that are being enjoyed. Every detail today can be customized to make even similiar vacations different. Having travelled a number of times to Hawaii on vacation and many times returning to the same island, every trip has been a different experience by choosing different aspects of what that island has to offer,from focusing on touring or culture, beach activities food and wine, adventure, etc. It is a great way to make a vacation that may seem already been there, done that new and exciting.